Perplexity’s grand theft AI

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Perplexity CEO Aravind Srinivas admitted that the company was founded on pretending to be something it wasn’t so it could scrape data. What does that mean for publishers?

In every hype cycle, certain patterns of deceit emerge. In the last crypto boom, it was “ponzinomics” and “rug pulls.” In self-driving cars, it was “just five years away!” In AI, it’s seeing just how much unethical shit you can get away with. 'Perplexity is basically a rent-seeking middleman on high-quality sources' Perplexity, which is in ongoing talks to raise hundreds of millions of dollars, is trying to create a Google Search competitor.

txt code that explicitly asks web crawlers not to scrape the page. Srinivas responded in Fast Company that actually, Perplexity wasn’t ignoring robots.txt; it was just using third-party scrapers that ignored it. Srinivas declined to name the third-party scraper and didn’t commit to asking that crawler to stop violating robots.txt. “Someone else did it” is a fine argument for a five-year-old. And consider the response further. If Srinivas wanted to be ethical, he had some options here.

 

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Why Perplexity’s Cynical Theft Represents Everything That Could Go Wrong With AII am the chief content officer of Forbes Media and editor of Forbes Magazine, and believe strongly that entrepreneurial capitalism and market-based thinking can solve the world's problems. This is my second stint at Forbes -- between 1991 and 1997, I was a reporter, a staff writer (five cover stories), associate editor and Washington bureau chief.
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