As a head of ops and growth, I’ve seen countless startups struggle, including edtech companies. Over time, I’ve developed a rescue plan for the companies in this industry. The majority of edtech marketplaces make the same mistake: While teams focus on flashy features and creative gimmicks, they often neglect the fundamental financial, marketing, and teacher operations that are critical for this type of company. .
If there's a drop between trial sign-up and first user engagement, enhance onboarding or content accessibility. During the trial lessons, work on your sell point. The tutor’s goal is to show how the lessons help students achieve their goals and meet their needs. A good idea is to prepare a presentation that will show how students will benefit from your courses. Gamification — like adding rewards and badges for completing onboarding — also works well to improve the conversion rate.