Sign of the times? Disillusion and apathy in election battleground

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The owner of a sign making business in the key seat of Broxtowe is considering giving up her firm.

Nichol Dexter says she's a positive person, but is having to consider giving up her sign making businessThese are the words of Nichol Dexter, a sign maker who runs her own business in Stapleford, in Nottinghamshire.

It was held by the Tories at the 2019 general election with a majority of 5,331, but Labour gained control of the borough council at the local elections in 2023.Nichol makes signs in her workshop in Stapleford "Bills are way too high for what we're earning... the days go so quickly that before you know it, the bills are there to pay again."

"I'm on the list and that's fine, everyone else is on a list... I just feel we're all being pushed to go private now," she says."You just see them arguing on TV amongst themselves, and I feel they just don't have a clue what everyone is going through right now," she says.If her feelings are anything to go by, parliamentary candidates here may struggle to convince people to vote for them.

 

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