Fifty-five years after a raid on New York City's Stonewall Inn sparked riots that catalyzed the gay liberation movement and became a cornerstone of modern LGBTQ advocacy, Pride celebrations are bigger and bolder than ever. Meant to commemorate the Stonewall uprising each June, Pride Month in many parts of the world has grown into a four-week extravaganza marked by parades, parties, concerts and an array of cultural events that pay homage to its roots in free expression and identity.
. And influencers said they've seen fewer commitments from clients since the 2023 controversy. Around the time that Target announced its plans to scale down Pride displays in retail stores, the company also ended a decadelong partnership with , which runs a huge network of programs centered around queer and trans youth as well as workplace inclusivity, said Irwin-Dudek.
helps companies shape their Pride campaigns, among other things.Irwin-Dudek told CBS News that other corporations took a step back from previous partnerships with the organization — and from Pride Month — this year because they didn't know how to engage with it without becoming part of the Target narrative or facing additional blowback themselves.'At the end of the day, nobody wants to be part of that narrative,' said Irwin-Dudek.
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