I won’t lie: Nvidia did a good job with Deep Learning Super Sampling 3, and there’s almost no way that this success didn’t contribute to sales. DLSS 3, with its ability to turn a midrange GPU into something much more capable, is pretty groundbreaking, and that’s a strong selling point if there ever was one.
Nvidia launched the RTX 40 series with two GPUs that cost $1,600 and $1,200, respectively, and strangely enough, the pricier card offered better value for the money. The GPUs that followed weren’t all fantastic, with the performance-per-dollar factor falling short of what you’d expect to see in a new generation. Some cards, like the RTX 4060 Ti, ended up offering almost the same performance as their last-gen counterparts. That’s not what you want to see in a next-gen product.
Some RTX 40-series cards are excellent. Some are just vessels for DLSS 3, and thanks to the power of Nvidia’s frame generation, they still get sold. DLSS 3 made it so that the graphics card itself matters a lot less, and Nvidia might have to repeat that for the RTX 50-series. Calculations aside, what we’re potentially seeing in the RTX 50-series seems like a repeat of the RTX 40-series. The top GPU, GB202, should offer a massive uplift across the board, with a reported 192 SMs , or a 33% improvement in SMs. Moving down to the GB203, which has reportedly been cut down significantly and may appear in the RTX 5080, there’s only an improvement of 5%.
If the predictions come true and we’ll get new GPUs with a not-so-significant upgrade in gaming performance, but with a price hike, Nvidia will need another selling point. It’ll need DLSS 4, and it needs to be outstanding. The overwhelming use of AI continued throughout his response. He added: “The games will be made with AI, they’ll have AI inside, and you’ll even have the PC become AI using G-Assist. You can use the PC as an AI assistant to help you game.”
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