A Tractor Supply Co. sign is pictured in Pittsburgh, Feb. 2, 2023. The company announced Thursday, June 27, 2024, that it is ending an array of corporate diversity and climate efforts, after weeks of conservative backlash against the rural retailer have piled up online. Tractor Supply is ending an array of corporate diversity and climate efforts, a move coming after weeks of online conservative backlash against the rural retailer.
The Brentwood, Tennessee-based retailer, which sells products ranging from farming equipment to pet supplies, also said in a statement Thursday that it would withdraw from its carbon emission goals to instead “focus on our land and water conservation efforts.” Thursday’s move appeared to reverse much of that — and arrives amid a wider backdrop of conservative backlash and litigation that has, as well as a wide array of diversity initiatives, including fellowships, hiring goals, anti-bias training and contract programs for minority or women-owned businesses.
Starbuck and other conservative social media users continued to criticize Tractor Supply in the following weeks — and celebrated Thursday’s news from the company.In contrast, others have expressed disappointment with Tractor Supply’s announcement — with some arguing that the company is giving in to hate and harming its customers by abandoning crucial principles. Many users on social media are also vowing to now shop elsewhere.
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