Australians buy more new clothes than anyone else. Meet the people trying to change that

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From 1 July, some major retailers will be required to pay a levy on new garments placed on the market. While Australians are now the world's biggest fashion consumers, experts say there's a growing trend towards sustainability.

Year 11 student Raquel Calandre feels the pressure of keeping up with ever-changing fashion trends. As a young person, growing up in the digital age means greater exposure to those trends. Social media feeds are flooded with advertising, product unboxing, try-on videos and influencer partnerships.

While it isn't compulsory, 62 companies have signed on in the 12 months since the scheme was announced, including Big W, Cotton On, David Jones, Lorna Jane, Rip Curl, RM Williams, Sussan Group, and The Iconic. From 1 July, member companies will be required to pay a four-cent levy for each new garment placed on the market. The funds will go towards programs and training for businesses to support sustainable product design, reduce waste and educate consumers.

 

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