Lifting the yoghurt tub lid: Does Chobani have room left to grow?

Chobani, it can be argued, is the nation’s favourite yoghurt. Eaten by 2.3 million Australians every month, it is the leading brand of plain and flavoured yoghurt, according to Roy Morgan. Reached for by gym junkies, children and health-conscious consumers, the Greek yoghurt pots, squeezy pouches and flip tubs are a staple on the shelves of the dominant supermarkets as well as Aldi and Costco.

Some of the way forward has been paved for Hadley, who joined the business in April from ASX-listed TasFoods and beverages giant Asahi before that. He gives credit to his predecessor Lyn Radford for leaving the business in good shape: the brand commands strong market share,But even Chobani is not immune to macroeconomic factors affecting food producers in Australia.

But Chobani has had to raise prices in recent years, and some consumers are complaining about shrinkflation and less yoghurt in the tub. Cost of living pressures have seen customers opt for bigger multipacks and larger tubs, Hadley said.

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