Big Tech-EU regulation battle is 'new chapter in an old movie'

) is under fire by EU regulators who claim the company's ad subscription model is a pay-for-content scheme that requires users to choose between paying a fee or handing over more personal data to use for targeted advertising. Imperial College Business School professor of economics Tommaso Valletti joins Catalysts to discuss Big Tech's regulation issues in the EU.

Companies charged under the Digital Markets Act may respond, which would kick off a regulatory dialog. Valletti says,"I suspect that the stakes are so high because the philosophy of the European Commission is that they would like some Big Tech companies to change the business model. So in terms of Meta, it's about data collection. In terms of Apple , they have an ecosystem which is completely closed and they want to have a revolution there.

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