14-Day Risk Free Trial: Get full access to this and all Digital Media industry research reports.Stories are on track to become the main format for social media consumption, providing brands with a massive and vital opportunity to reach consumers.
Snapchat's audience is significantly smaller, though still sizable at 190 million DAU as of Q1 2019. Stories-centric features have also emerged on several other platforms, including YouTube, Google search results, and even LinkedIn. But because Stories are a completely new animal for brands — most are still playing catch-up to consumer adoption — they must follow best practices to make sure to avoid aggravating users through overexposure, or wasting resources by creating Stories that users don't want to watch.