More than half or 59% of Singaporeans believe companies are struggling to engage in social issues effectively, with 70% saying they should be more engaged, according to a report by Zeno.
On the nature of engagements, only 13% expected brands to do the minimum to comply with their legal or regulatory responsibilities; and just 10% expected corporate activism to drive social and political action. 84% felt engagement in social issues was too important, with 81% saying society being more polarised has made engaging more difficult, and almost half foresee it becoming more challenging in the future.
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