Cristiano Ronaldo could face a possible fine from UEFA Cristiano Ronaldo could face punishment from UEFA after he was accused of ‘ambush marketing’ during Portugal’s Euro 2024 clash against Slovenia this week. Wearable fitness technology company WHOOP, which has Ronaldo as an investor and a brand ambassador, published the 39-year-old’s heart rate data from Portugal’s last-16 tie against Slovenia on Monday evening.
‘This chart has been circulating today,’ Fort wrote on X. ‘Cristiano and WHOOP is ambush marketing to Euro 2024. It is illegal and both the player and the company should be fined.’Fort also added: ‘The post is about a UEFA match, uses the names of the two national teams playing, score, and a player on the field. ‘They are implying an association with the event and that is illegal. Not having ‘a competitor as a sponsor’ isn’t a reason to tolerate infringements.