Here's the tactic Oracle's CEO uses to confidently make tough decisions, even when his team pushes back

Mark Hurd's tenure at Oracle has been defined by the way he's transformed the company. Shortly after Oracle founder Larry Ellison hired Hurd as president in 2010, Hurd set to work revamping the way the enterprise tech firm made and sold products, and how it recruited and trained its salespeople.an episode of Business Insider's podcast

"I think nobody likes criticism, resistance, no matter what anybody tells you," he said."That said, I think you have to rely on your experience and your instincts as to where you think the market's headed, and what changes are necessary. I've always believed it was the company first." Six years into his tenure at Oracle, the public perception of his strategy started to change. Outsiders began recognizing that Oracle had to adapt, often in painful ways, to meet market demands. When we brought up a positive anecdote to Hurd during the interview, he was as quick to dismiss it as he was an earlier criticism we'd mentioned.

said in April that he was borrowing from Oracle's strategy for transitioning to cloud in order to catch up to Amazon and Microsoft in that sector.

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