Google sales growth is slowing, and it sure would be nice to know why

Alphabet Inc.’s revenue growth is slowing down, but the lack of details about its business still doesn’t seem to be changing.

Alphabet, though, is not a typical company. It combines all of its advertising revenue — including its massive search business and its large and influential YouTube business — into one completely opaque revenue bucket that dominates its financial performance. It bundles a hardware division, its app store and its Google Cloud enterprise-tech arm, three incredibly disparate businesses, into a single entity that never is separated into its different parts.

One service, beyond the company’s core advertising and search, that continues to raise questions among analysts is YouTube. Alphabet is still not reporting YouTube as a separate business with its own revenue, even though some analysts have estimated its revenue as surpassing $13 billion last year. Porat even noted in her remarks that, “In terms of dollar growth, results were led again by mobile search, with a strong contribution from YouTube, followed by desktop search.

maybe all the internal fighting

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