Just a year after Shopify Inc. began a multilingual push into international markets, the Ottawa-based e-commerce platform says more than 100,000 merchants now use its services in languages other than English.
And while it will take time for Shopify’s new markets to mature – in core markets, the company has been mastering product-market fit for 15 years, Mr. Lutke said – the company is approaching them on multiple fronts. It continues to add new languages, such as simplified Chinese and Dutch, while exploring how cultural differences in existing markets might affect product design and payment options.
Investors sent the Toronto-listed shares up almost 8 per cent to $326.68 in the early afternoon. Year-to-date, the stock is up 75 per cent. But Shopify, which has expanded beyond its e-commerce platform in recent years as it services a, including loans and marketing, still posted a net loss of US$24.2-million, or 22 US cents a share, compared with a loss a year earlier of US$15.9-million, or 16 US cents.
Through its merchant cash-advance program, Shopify Capital, the company issued US$87.8-million in loans and advances, up 45 per cent over the prior year. It said more than 40 per cent of eligible North American merchants were using its shipping service last quarter as well. It also launched a new suite of hardware for in-store retailers this month, including a tap-and-chip card reader.
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