Under Armour jumps as turnaround plan shows signs of working

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Under Armour pops on earnings beat. The company's overhaul appears to be paying off.

shares rose more than 4% in pre-market trading after the company beat first quarter expectations for earnings and revenue.Under ArmourThe athletic-apparel marker Under Armour gained more than 4% in pre-market trading on Thursday after the company posted better than expected first-quarter results.

Revenues of $1.21 billion edged out the $1.18 billion that was expected. Importantly, the company's revenues were"relatively flat" in North America with stronger growth internationally.

 

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I ask myself how much impact 'the rock' had on this turnaround...

The turn around included bedding NBCNews talent who then pitch UnderArmour on their shows. It’s a win win.

Pete_Alonso20 you made it! Business insider featured your hands in the UnderArmour article. Maybe UA will send you some gear

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Under Armour shares jump on earnings beatUnder Armour on Thursday reported first-quarter earnings and sales that topped analysts' expectations. Go you good thing.
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Under Armour shares jump on earnings beatUnder Armour on Thursday reported first-quarter earnings and sales that topped analysts' expectations. Go you good thing.
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