Chevy's marketing chief explains how the automaker is playing the long game with electric cars

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'Chevy's presence in EVs will not be going away,' Steve Majoros, Chevy's marketing chief, said in an interview with Business Insider.

brand has already brought several important hybrids and EVs to market.

"Chevy's presence in EVs will not be going away," Steve Majoros, Chevy's marketing chief, said in an interview with Business Insider.He noted that the brand is in a"transitional time" as the Volt retires, but he credited the vehicle with setting Chevy up to enter the next phase of its electrification strategy.

But EVs still make up a sliver of the overall US auto market. And that's something that Chevy and Majoros are aware of.

 

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