The smartphone market is in decline, and nothing is coming to save it

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The smartphone market is showing signs of stagnation, as Apple, Samsung, and Google all report that it's harder to sell a premium phone than it used to be. Now what?

: The Samsung Galaxy S10 starts at $900; the latest-model iPhone Xs starts at $999. Prices will, at least at first, be going up from there. The Samsung's 5G-equipped Galaxy S10 will retail for $1,300, and the Galaxy Fold will top that with a starting price of $1,980.

Eventually, prices are likely to level out, as they always do in the years following the introduction of new technology. Still, this is going to be a tough sell in the short term — folding screen or no, and 5G wireless internet or no, these devices really just run the same apps and websites as less expensive phones, with little meaningful functional difference.

 

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