The CEO of a Mediterranean fast-casual chain explains how it is upending the industry with a focus on 'value for calories'

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Mediterranean chain Cava has grown to nearly 80 locations and developed a cult following by focusing on more than value for money.

Cava certainly seems to fit the mold of the ideal Chipotle-esque fast-casual chain. Launched in 2011, the chain was dubbed the"Chipotle of Mediterranean food"A Mediterranean fast-casual chain that people are obsessed with is planning to take over America — here's what it's like

Chipotle's sales plummeted in the wake of an E. coli scandal in late 2015 and early 2016, while in 2017The lunch-bowl concept seemed to hit its saturation point, and being the"Chipotle of X" didn't sound like such an appetizing proposition after the company's stock tanked. Cava sets itself apart from the competition with its mix of broad appeal and specific, strong flavors, according to Schulman.

 

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