Business of Fashion’s Imran Amed on fashion’s shift in influence

Since founding Business of Fashion in 2007, Calgary-bred/London-based Imran Amed has become a figurehead in the fashion industry. The BoF website and newsletter platforms have broken some of the most newsworthy items in the business, from model casting controversies to exposing brand practices. With much recent talk about both the relevance of mainstream media sources and fashion trends, it would be easy to assume someone observing the industry would be pessimistic.

I personally don’t pay as much attention to it any more. There’s so much activity outside those shows now, I think a lot of us who are there for work are just focused on trying to get inside the show as quickly as possible. There was a time back in the days ofwhere I used to spend time looking at galleries of street style, but the fashion interwebs are not so concentrated any more; everything’s diffused all over Instagram. It doesn’t really register with me as much as it used to.

Let’s talk about global influence in terms of being able to really hone in on these stories, brands and people you find interesting and how that translates onto a larger scale.

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