A business manager for Hollywood celebrities and billionaires explains why fake meat is the next big investing trend for the ultrarich

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Michael Brown, a business manager for celebrities and billionaires, says clients were seeking fake meat investments even before Beyond Meat's IPO.

But there are other options in the private market, and Brown has become something of an old pro at evaluating them. Whether he's looking at a plant-based meat company or a cannabis company, he says he looks for many of the same qualities.

Brown adds that when he's advising a client about a potential investment in either industry, everything from its supply chain capabilities to distribution to its in-store shelf placement matters, because those things will influence the business's chance of success.

 

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