Foreign hotel chains deepen foothold into Chinese market

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WANG Shiyuan, from Shanghai, can still remember clearly that he sipped his first coffee at a Hilton hotel in Jing'an district in the 1990s.

WANG Shiyuan, from Shanghai, can still remember clearly that he sipped his first coffee at a Hilton hotel in Jing'an district in the 1990s.'I was so impressed to see the Christmas decorations at the hotel, for there were miniature villages and electric trains running through them. In that era, it had the most aesthetic and festive place, even better than any amusement park in my view,' Wang told the Global Times.

'We will continue to expand its Chinese market at a rate of launching a new hotel every three days,' Qian Jin, president of Hilton Greater China and Mongolia region, told the Global Times via email.Qian's remarks followed the government's concrete measures to boost domestic consumption including the travel business.Official statistics indicate that during the first six months this year, the number of domestic tourist trips in China soared to 2.725 billion, marking a 14.

 

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