A Sweet Scheme: How A 108-Year-Old Vision Makes Hershey Look Beyond Profit

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on its students while enjoying an endowment larger than that of the University of Pennsylvania. Earlier in 2016, the entity was asked by the Pennsylvania attorney general’s office -- which has oversight powers over the Trust --

“They’ve always had an influence,” says Morningstar analyst Erin Lash, who’s covered Hershey stock for nearly ten years. “We view the oversight of the Trust as essentially ensuring that Hershey is operating such that it wouldn’t jeopardize the stable cash flows.

But also because Buck is her own executive with her own ideas about how to engage her employees — every one of them, from the line workers at the KitKat manufacturing plant to the newly-carpeted floors of the converted corporate offices at one of Hershey’s former chocolate factories. To wit: she listens. Since becoming CEO in March, Buck estimates she’s gone on more than 15 “listening tours” at Hershey plants and operating centers around the country.

But according to Alex Edmans, the London-based economist whose research helps prove that the market provides long-term rewards to companies that treat employees well, Buck is doing more than soliciting feedback she can bring to her executive team. She's engendering goodwill, and quietly building loyal workers by creating a valuable holistic benefit.These are things which are genuine.

 

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