Victoria's Secret is"rethinking" its famous annual fashion show, CNBC reports.
L Brands CEO Les Wexner said in a memo to employees on Friday that the company doesn't believe"network television is the right fit" for the show, according to CNBC's Lauren Thomas.L Brands CEO Les Wexner said in a memo to employees on Friday that the company doesn't believe"network television is the right fit" for the show, according to CNBC's Lauren Thomas.
"In 2019 and beyond, we're focusing on developing exciting and dynamic content and a new kind of event - delivered to our customers on platforms that she's glued to … and in ways that will push the boundaries of fashion in the global digital age," the memo reads.
The strength and positive perception of the Victoria's Secret brand is unparalleled, and our fashion show has revolutionized the mix of fashion and entertainment around the world … a key factor in the building of the brand. Fashion is a business of change. We must evolve and change to grow. With that in mind, we have decided to re-think the traditional Victoria's Secret Fashion Show. Going forward we don't believe network television is the right fit. In 2019 and beyond, we're focusing on developing exciting and dynamic content and a new kind of event - delivered to our customers on platforms that she's glued to … and in ways that will push the boundaries of fashion in the global digital age.
Thank you. Throw a TwerkFest💋
The victoria's Secret Fashion Show ended when Gisele Bundchen left in 2006.
Hopefully they will start doing lingerie for real women and don't push a body type that doesn't belong to most of us.
That is fantastic news. Good for them for thinking outside the box. Network TV is failing businesses. There are far more engaging platforms for far less $$$ to take advantage of.
Of course they said literally. The shows stopped being interesting years ago.