This brand sold the idea of $200 'investment T-shirts' to Australia

Ask around how much people are willing to spend on a T-shirt and the answer varies wildly: from $5 to $500. One regular Chanel customer quipped that while she'd happily spend $7000 on a jacket that would last 20 years, $700 for a T-shirt was a bridge too far.James Brickwood

"There is much beauty in simplicity," explains Forest. "We have a lot of pieces that have an incredible amount of detail. But those pieces need to be paired ... with something simple. In the beginning [11 years ago], we had lots of 'wow' pieces but not much to work with them to let those have their 'moment'. Having the tee allows that, and having the logo allows people to identify them as being part of the brand.

According to Oakley, Australian consumers are quite relaxed about being, at the crudest level, wearable billboards for brands ranging from Bonds to Balmain . And though "logo culture" has hit saturation point, she says it's far from over, given the trend towards more casual dressing.

Stupidity. Buy 1 shirt for $200, or multiple good quality shirts for $200 total. Then you don't have to worry about wearing the shirt out coz you wont have to wear the same shirt over and over again to get value out of it. It's just a t-shirt for goodness sake.

What a wank

I know a few girls who are influenced by brands that they wouldn’t hesitate in spending this much

The sad reality is, a $5 t-shirt will retain its shape better than a $60 t-shirt.

The cost to make this t-shirt wouldn't be more than $10USD. How good could the quality really be?! Aje is simply profiteering knowing people are way too superficial, egotistical and gullible these days.

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