How Viagra revolutionized the erectile dysfunction market

The erectile dysfunction market isn't as lucrative as it once was, but that hasn't mattered much to Pfizer.

An estimated 1 in 10 men are affected by erectile dysfunction, or ED, according to the Cleveland Clinic. Viagra was the first noninvasive treatment for male impotency and opened up a previously undiscussed dialogue between men and their doctors about sexual health. In late 2017, Pfizer announced it would produce a generic version, called sildenafil, at half the cost of the brand name. The company also said at the time it would offer new discount programs and increase its copayment card discounts to make the brand version more accessible to patients.

"The data can't explain the reason behind why people take the generic over the brand, or vice versa," said Tori Marsh, data and content manager at GoodRx."But since generic Viagra is more affordable than the brand it's likely that cost is a factor here."

Business Business Latest News, Business Business Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Uber tumbles 9per cent in rocky stock market debutUber Technologies Inc's stock on Friday opened down 6.7 percent in its first trade on the New York Stock Exchange, in the most high-profile U.S.
Source: ChannelNewsAsia - 🏆 6. / 66 Read more »

Owners of old HDB flats cautiously optimistic that new rules can improve resale marketSINGAPORE — Some homeowners have been trying to sell their aged Housing and Development Board (HDB) flats unsuccessfully for months — and for some, more than a year — attributing the failure to the general sentiment towards the depleting leases of public housing flats.
Source: TODAYonline - 🏆 1. / 99 Read more »

China urges US to respect market economy after China Mobile denied entryWASHINGTON/HONG KONG: China urged Washington on Friday to stop putting 'unreasonable pressure' on Chinese companies after U.S. regulators voted to ... This might be the funniest headline of the day.
Source: ChannelNewsAsia - 🏆 6. / 66 Read more »

SGX updates rules on securities trading, market practicesTHE Singapore Exchange (SGX) is amending on June 3, 2019 a raft of SGX rules, including those on securities trading and market practices, after receiving 'generally supportive' feedback from a public consultation done in 2017. Read more at The Business Times.
Source: BusinessTimes - 🏆 15. / 51 Read more »

Manchester United must invest wisely in transfer market - SolskjaerManchester United must take 'smart' decisions when signing new players during the close season and nurture their youth players so they can compete ...
Source: ChannelNewsAsia - 🏆 6. / 66 Read more »

China Mobile barred from the US market over espionage concernsWASHINGTON (BLOOMBERG) - China Mobile Ltd's bid to provide phone service in the US was rejected by regulators, who cited national security concerns about the company controlled by Beijing, adding more friction to fraught trade relations between the world's biggest economies.. Read more at straitstimes.com.
Source: The Straits Times - 🏆 8. / 63 Read more »

Integrated resorts to pay 'fair market value' for land when expanding: Chee Hong TatSINGAPORE: The operators of the two integrated resorts (IRs), which are looking to ramp up their offerings here, will have to pay for land based ...
Source: ChannelNewsAsia - 🏆 6. / 66 Read more »