WisdomTree is seeing results in using big data to target the $6 trillion financial advisor market, as fund managers look for creative ways to win back assets

WisdomTree CEO and founder Jonathan Steinberg is using big data to better target assets from wealth managers.Asset managers are trying more creative and tech-enabled ways to pitch financial advisors, who control $6 trillion of client money in North America.

WisdomTree is trying to fix that. The asset manager is integrating big data techniques and new technologies to target specific advisors who might be interested in particular products. Early results have been promising so far, the firm's former head of data intelligence and strategy Peter Watson said this week at the Digital Wealth Conference in Fort Lauderdale, Florida.

$57.2 billion WisdomTree piloted using an artificial intelligence-driven list of financial advisors who, per multiple data metrics, seemed much more receptive to particular products. Half of a sales group pitched that list, while the other half used a randomly-generated list. The group that used the artificial intelligence-generated list talked to about two-thirds of their target advisors, whereas those calling random names talked to only 20%.

unseen autopilot creature warrior4asset4their unseen children future sick autopilot unable2control their unseen autopilot disease is like cancer against ppl body if humans head body block dead unable 2feel then human will unable 2understand magic disease plz ppl try2analyze magic

unseen autopilot creature warrior4asset4their unseen earth children sick autopilot unable2control their own unseen autopilot disease is like cancer against human if humans head body block dead2feel nothing then human will unable2understand magic disease plz ppl try2analyiz magic

Have they looked into cryptocurrency yet?

Business Business Latest News, Business Business Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Fund managers ‘well-hedged’ against stock-market tumble, but not betting on trade breakdown: surveyGlobal fund managers are taking out protection against a sharp fall in equity markets, but aren’t positioning for a breakdown in trade talks, according to a monthly survey. Its already broken down lol
Source: MarketWatch - 🏆 3. / 97 Read more »

One positive: The market has a good track record of bouncing back after big down MondaysThe S&P 500 is headed for one of its worst trading days of the year but history shows sometimes there's some relief later in the week.
Source: CNBC - 🏆 12. / 72 Read more »