. The funds have seen year-to-date performance of 10.8 per cent and 19.3 per cent, respectively. Yet both funds have been slow to take off with investors, with combined assets of approximately US$112-million.
“When you look at the numbers it is very perplexing," Mr. Balchunas said in an interview. “But the gaming industry doesn’t resonate with the older clientele; the phrase “video games” doesn’t mean the same thing as it does to the millennial market. Labels are important in the ETF world because it’s very marketing-oriented.”Mr.
“There are other themes where a lot of that theme is already embedded in big name stocks, but video games is not one of them,” Mr. Balchunas added.
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