Men are a multibillion dollar growth opportunity for the beauty industry

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The men's personal care industry is predicted to hit $166 billion by 2022, according to Allied Market Research. Just last year, men's skin-care products alone saw a more than 7% jump in sales and with the category currently valued at $122 million, according to market researcher NPD Group.

"In recent years, the notion that men can't or shouldn't be using skin-care products or caring more in general about all aspects of their appearance has been receding," said Andrew Stablein, research analyst at Euromonitor International in a research note.

The success of digitally native brands catered directly to men such as Harry's and popular subscription service Dollar Shave Club reveal "the average men's grooming routine isn't about just shaving, but can be aided by using skin-care products," Stablein said.

 

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Just a bigger piece of the pie for the cosmetic industry...and people fall for it...what a joke

Are we sure he is a guy? Pretty sure he is Leftist media’s definition of a guy - pretty sure he is attracted to other “guy’s” body parts - Leftist definition of a “man”.

Oh good grief

They sure need it...

lets hope not

No way

Uh No. Only boys. Lol

The end of manhood

That’s not a man...

The death of the American male.

No their not!!

Making pansies ripe for China to obliterate us

That’s not growth that’s complete stagnation MAGA2020

Disruptepreneur

No it’s not, maybe in the twitter world. What liberal nutcase wrote this article?

femenists social engineering: Make men like women. Make women like men. Masculinity is toxic. Men and women are same. there are more then two genders. 💩 💩 💩 💩

Wearing makeup is a waste of time and money. Women shouldn’t be made to feel like thru need make up to look attractive. Don’t try to put this on men too just to make more money lol Let’s move forward, not backwards 🙅🏽‍♀️

That’s some really duff market research 🤣

Wtf

OMFG

This stupid article pops up once every five years or so. Then men decline to buy makeup. And repeat.

DeFrancesco_A WTF

Man? 😂

If Beto had a son...

Give it a generation and most men won't be caught dead outside their house without their makeup on. Amazing how much what we think of as fixed cultural norms are really just the imprint of advertising for multi-billion industries stamped indelibly into most minds.

Feminization of men for profit

That's not a man

Editing mistake here as an FYI - you wrote 'Men' there

You are referring to Soros?

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