Love x Money Ventures’ Latest Investment in a Lubricated Tampon Brand Started With an Instagram DM

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Investment firm Love x Money has invested an undisclosed amount in lubricated tampon brand Marlow, which is available at Whole Foods.

Love x Money Ventures has invested in lubricated tampon brand Marlow, bringing its total funding to-date to $1.9 million. fund founded by the cofounders of Shine Talent Group, an influencer management agency, Jess Hunichen and Emily Ward.

Hunichen added: “Being able to see and recognize what kind of community a brand has already built through social, that is the kind of stuff that gets me excited.” “We’ll be working with the Marlow team on their influencer strategy and deployment, which is our sweet spot with Shine Talent Group,” Hunichen said, adding the group has talent that “would naturally be interested in a product like this.” “When I see brands like Marlow, I’m like, ‘It’s just the easiest influencer campaign.’ You can just visualize how it would all come to life.”

“We had discovered this problem around tampon insertion pain and wanted to make it easier,” Ladak said. “I’d gone to the gynecologist to see if there were any solutions out there that we hadn’t considered, and the gynecologist actually said to spit on the tampon. We couldn’t believe that was the only solution out there.”This ultimately led to the creation of Marlow’s hero lubricated tampon, which has now been on the market for more than two years. The tampons tap into the growing category of.

 

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