Google’s lead regulator in the European Union, Ireland’s Data Protection Commissioner, opened its first investigation into the U.S. internet giant on Wednesday over how it handles personal data for the purpose of advertising.
It said the inquiry would establish whether processing of personal data carried out at each stage of an advertising transaction was in compliance with the landmark European GDPR privacy law introduced a year ago. The regulator said earlier this month that it had 51 large-scale investigations under way, 17 of which related to large technology firms including Twitter, LinkedIn, Apple and a number into Facebook and its WhatsApp and Instagram subsidiaries.
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