Former NBC Exec Regrets Helping Market ‘The Apprentice’ in Op-Ed: “We Created a Monster”

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'I want to apologize to America,' John D. Miller wrote.

“To sell the show, we created the narrative that Trump was a super-successful businessman who lived like royalty. That was the conceit of the show,” Miller. “At the very least, it was a substantial exaggeration; at worst, it created a false narrative by making him seem more successful than he was.”He continued, “In fact, Trump declared business bankruptcy four times before the show went into production, and at least twice more during his 14 seasons hosting.

“In its own way, it was ‘fake news’ that we spread over America like a heavy snowstorm,” Miller continued, invoking one of the former president’s most famous terms and adding, “I never imagined that the picture we painted of Trump as a successful businessman would help catapult him to the White House.”

 

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