The new Volkswagen Touareg aims for big-screen success in Singapore

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A NEW flagship for Volkswagen has wandered into town. VW Group Singapore launched the new Touareg here last week, putting it on sale more than a year after the previous model was discontinued. Read more at The Business Times.

VW launched its biggest, most expensive car here last week. How will it fare in a crowded field of luxury SUVs?"The Touareg will be well appreciated by car buyers who want something slightly higher up the luxury scale. Standing on top of the model range, the Touareg is essentially a first class seat for the price of a business class ticket." - Volkswagen Group Singapore MD Ricky Tay .A NEW flagship for Volkswagen has wandered into town.

But the new flagship has more than size on its side. Volkswagen Group Singapore's managing director Ricky Tay told The Business Times that the Touareg is something of a technology leader for the carmaker."While the Golf remains one of the most iconic Volkswagens ever, the brand is also breaking new ground in terms of new technologies and the Touareg is testament to that," he said.

Yet, while the original Touareg was relatively early to the luxury SUV party when it came out in 2002, the dance floor is now crowded with strong competitors, all vying for the attention of well-heeled drivers. The R-Line version does more to back up that claim than the other Touaregs. It comes with features that are either still rare in the market even among luxury cars, or only available as optional extras.

 

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