Halloween ‘shrinkflation’: How candy companies are adapting amid cocoa crunch

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Chocolate Prices News

Cocoa Prices,Halloween Candy,Inflation

Halloween trick-or-treaters in Canada are in store for smaller chocolate treats and more non-chocolate candies as high cocoa prices continue to spook candy makers.

less than a week away, trick-or-treaters in Canada are in store for smaller chocolate treats and more non-chocolate candies as high

Companies are having to adapt so they don’t lose out on those Halloween sales, said Mike von Massow, a food economist at the University of Guelph.“Halloween is a big deal for candy companies. It’s a big bump in sales,” he told Global News in an interview.“Companies are strategically saying if they’re going to choose not to buy chocolate, we better have something that they can choose or we’ll lose out on this business.

To lure customers to buy more Halloween treats, Soberman said retailers will be using a whole series of tactics, such as flyers, end-aisle and island displays, and products placed close to checkout.“These tactics become all the more important when you’re in an environment where, first of all, prices have gone up and also people are feeling squeezed,” he told Global News in an interview.

“The reason we’re seeing price increases is almost exclusively because of weather variations,” he said. For Halloween, it’s taking a “conservative approach,” focusing more on products that are dipped in chocolate because it will require less cocoa to be used and doing away with different themed shapes.Model says Donald Trump groped her in ‘twisted game’ with Jeffrey Epstein

 

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