Life Continental Lager Beer, a brand from the stable of Nigerian Breweries Plc, has started the search for the 2019 Highlife Music King.
Mr Egwu said the annual competition was aimed at creating a platform to identify and develop highlife talents resident in the southeast part of the country. “Our aim is to showcase highlife music talents to the wider public so that they can develop their talents and become highlife music icons like Osita Osadebe.
The brand manager, who was flanked by the legendary highlife musician, Bright Chimezie, said the 2017 and 2018 editions recorded successes.
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