earlier this month, Kindel spelled out the challenges with Amazon's attempt to both move fast to stay ahead of the market and, at the same time, follow Bezos's insistence on focusing on the long term and where consumers will be years down the line.
Founder of space company Blue Origin, Jeff Bezos, speaks about the future of commercial space travel."On one hand, Bias for Action tells us to move quickly without perfect information; to take short-term risks," he wrote in the post. "On the other hand, Think Big tells us to take a long-term view, cover all the bases, and consider audacious and unconventional ideas. In the moment, you as leaders will discover these are clearly at odds with each other.
Kindel said the company wrote the future press release after his arrival in July, even though the project was already underway, adding that such focus helped give the team a clearer view of what it wanted and needed to deliver.Kindel's process includes setting out on paper an "ambition date" for announcements, to get everyone working fast. This type of aspirational date is a must-have for press release mock-ups at Amazon, he said.
Control4 was a small publicly-traded company until earlier this month, when it agreed to be acquired for