Businesswoman Lisa McGowan has opened up about the inspiration behind Lisa’s Lust List — and how it led to a special “full circle” moment.
“I always had a keen interest in fashion, with my mother; I always loved putting outfits together and I always loved to bargain.” “There were people selling out of dresses that I was wearing and winning Ladies Day with, through social media. Every Ladies Day that I won, my social media would organically grow and grow and grow.”
“I couldn’t do it all. I said, ‘dad, I can’t actually do all of this; I can’t do one thing well’. Half of me was doing insurance, half of me was working with brands — and half of me, which didn’t even exist, wanted to start her own company.“I didn’t want to have that conversation with dad, because I was 30 years working with him and it was the understanding that I was going to take over the business.
“Lisa’s Lust List eventually was earning two or three or four or five times what I was earning with the insurance profession. It was a no-brainer to concentrate on my own company, Lisa’s Lust List.” She said, “I’ve always said it: there is room for any product out there. No matter how much anybody thinks that the market is saturated, if the product is good enough, there’s room for it. I knew this product would be a winner.And Lisa has told how the “best part” of the journey so far is when she is able to sign off on every new product — especially as the development process can sometimes take years.
Lisa told how one of the bigger challenges throughout the journey so far has been “giving away control” of some aspects as the business grows. “I can’t do it. And I couldn’t expand if I was trying to do it all myself. But that’s been the most difficult part for me.”She said, “The cosmetics company, it’s only about six months old at this stage — and there’s lots of stuff coming up with that.