What Nobody Tells You About Building A $1M Business

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Melissa Houston, CPA covers business and personal finance impacting women entrepreneurs. With her CPA designation and over 20 years of practical experience, Houston is widely regarded by her expertise in financial management. Houston shares her knowledge and experience with Forbes.com readers and has done so since August 2020.

Behind every overnight success story is a gritty, often unglamorous reality. While the idea of hitting the $1M milestone is inspiring, the journey to get there is paved with lessons that nobody talks about.1. It’s Not About the Hustle; It’s About the Strategy

Growth requires stepping outside your comfort zone, whether that’s raising your prices, hiring help, or walking away from a bad client.You can’t reach $1M by doing everything yourself. You need systems—automations, processes, and tools that make your business run like a well-oiled machine. While it’s never easy to outgrow relationships, it’s a natural part of growth. Surround yourself with people who challenge you and inspire you to think bigger.6. You Need to Love Money Management

But here’s the good news: if you stay consistent and focused, you will get there. It might not happen as fast as you’d like, but the journey is worth it.Hitting $1M in revenue is meaningless if your business isn’t profitable. Too many entrepreneurs focus on top-line growth while ignoring what’s happening at the bottom line.

 

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