Choosing a domain name for your business is a quick and easy process, but it should not be taken lightly. A well-chosen name can significantly influence your company's long-term success online. A common myth is that a domain name must be a .com to be effective. While .com is the most recognized, other extensions such as .co.za, .org, and .net can be highly effective, especially if they resonate with your audience or align with your industry.
Long domain names are not necessarily a bad choice; they can be both descriptive and memorable. Including keywords in your domain name can support SEO efforts, but it's not a guarantee for high rankings. Search engines consider various factors including content quality, backlinks, and user experience. Hyphenated domains can be harder to type and might appear unprofessional. Matching the domain to your business name can be beneficial, but it is not always necessary. Creative variations or keyword-rich alternatives can also work well. Newer extensions like .shop, .tech, or .click are gaining popularity and are seen as trustworthy, provided they represent your brand well. However, just because a domain is available does not mean it is original or free from potential conflicts