Meta has bowed to pressure to tackle deep fake images of public figures and celebrities by bringing in new advertising rules to target scammers.
Meta has now taken action to try to close the door on scammers by announcing plans to tighten requirements for ads promoting financial services.Deepfakes are lifelike impersonations of real people created by AI. The scammers will often create a sense of urgency by promoting "investments" with incredible return rates that are only available for a short time.The ads typically link to a fake media article that includes quotes attributed to Koch endorsing a cryptocurrency or other money-making scheme.
Meta ANZ managing director Will Easton said the company recognised the impact that finance scams could have on Australian consumers.