One the UK's biggest dairy companies is facing a public backlash after including a new controversial additive in its animal feed in a bid to tackle burping cows. Arla Foods, a Danish-Swedish company which owns the UK’s biggest dairy cooperative and supplies three major high street supermarkets, is facing calls to backtrack over the trialling of the ingredient.Bovaer, an additive that reduces the production of methane, is being added to the feed used by farms as part of a limited trial.
The original post by Arla, which has since been viewed nearly six million times, introduces the additive as something that “represents an amazing chance to reduce emissions on farm”.However, many users were quick to criticise the move, taking a dislike to "untested" ingredients being added to the food chain.