Artist Jago Once Turned Down $22 Million for One of His Sculptures—He’d Rather Be in Business With You

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The Italian sculptor Jago joined House of Robb at Miami Art Week to discuss his innovative business model and his museum in Naples.

The sculptor, who works primarily with marble, discussed his process and the way he thinks of himself as an artist—or more accurately,during Miami Art Week on Wednesday. Rather than defining himself as an artist, which he finds can be too vague of a term, Jago calls himself an entrepreneur—maybe the most creative job of all, according to him.‘Masters of Sex’ Star Lizzy Caplan Lists Her Hollywood Hills Home for $2.85 Millionis a weird word in my small town.

“Basically, you have to ask yourself why you need to have something at home or invest your money to something,” he said. “The people who participate in my journey is the kind of person who don’t think in terms of ROI … think in terms of generation. Because art is what we are doing for the future. We are building something for the future.”

And Jago is setting down some of those building blocks quite literally, too. Many artists dream of one day having a museum dedicated solely to their art; at the age of 37, Jago has already made that a reality. He built his own museum in Naples, where he’s from, and in less than two years 200,000 visitors have already walked through its doors.

“A museum is an incredible experiment,” Jago said. “It’s not just a refrigerator where you can put something there forever. In a museum, you can try to save your idea of beauty. That’s the duty of the museum. . .In the contemporary era, everything has to be impermanent. I want to do something forever.”Tori Latham is a digital staff writer at Robb Report. She was previously a copy editor at The Atlantic, and has written for publications including The Cut and The Hollywood Reporter.

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