Trying new social media tactics to stand out in ‘brutal’ job market

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From cash rewards to “desperate” banners, more job seekers are getting creative and to land their next employment.

From cash rewards to “desperate” banners, more job seekers are getting creative to land their next employment.Constanza Hevia H. / Constanza Hevia H./For the Washington PostSAN FRANCISCO — Job hunting for Nadeera Waduwara Kankanamalage has been nothing short of frustrating over the past two years.

That shift “might be a by-product of people’s greater willingness to be open,” said Brett House, an economics professor at Columbia Business School. “Not too long ago, people would’ve been mortified to say they were open to work.”“I need to be creative in getting myself into the workforce again,” he said.

Some job seekers have taken to TikTok, shedding tears as they explain their layoffs and ask for help. Others are making creative videos to show their skills, or producing video resumés. Then there’s the multitude of people who are making their case on the professional networking platform LinkedIn. Days later, Martyna got an automated rejection letter. But shortly after, the hiring manager asked to set up a meeting to learn more about her. For Martyna, the post paid off.

Another job seeker, Rita Williams, initially used the banner in solidarity with the “desperate” movement. But the 38-year-old, who’s seeking a job as a technical analyst for a social justice reform organization, still displays it after two months, eight interviews, and 500 applications.

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