How YouTube and Netflix are changing the business of kids' shows

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Having a robust library for kids is a key tool to help streaming services retain subscribers and boost engagement. Can it also attract new subs?

It’s 7 a.m. Do you know what your kids are streaming? Although the splashiest shows of the direct-to-consumer video era tend to target grownups, children — indeed, very young children — are an important market for entertainment and media companies trying to build their online services. The biggest player in that space, in terms of pure eyeballs, is YouTube. A U.S.

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