The business of building a race track in the modern era

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Nice tarmac, lights, and flowing curves that play nice are just some of the ingredients needed for making a great enthusiast club track. Ten Tenths, part of Speedway Motorsports, hopes to check near every track-day box.

For some time, across the way from the decades-old 1.5-mile Charlotte Motor Speedway oval, there’s been a fence covered in black tarps. Friends in NASCAR told me they’d passed it countless times without paying any mind, thinking it was just construction. But had they looked, they would’ve caught a glimpse of a hint peeking over the fabric: the corner of a race track.

In concept, Ten Tenths seems to recognize every problem racetracks around America face — and the ownership group has built a track catering to resolve them, while making it accessible and affordable for non-members. Comparatively, tracks that focus on spectator racing have to book frequent events to stay afloat, while tracks for hobby drivers need enough hobbyists in the area to support the facility.

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