The Fast Company's 2024 list highlights 121 brands and 10 CMOs that inspire genuine engagement and loyalty from their consumers—and influence new adopters to buy in. Flutterwave’s collaboration with music streamer Audiomack is recognized for fostering a stronger connection between creators and their audience. The partnership supports Audiomack’s mission to help artists monetize their work, especially in emerging markets where traditional music distribution channels are often unable to do so.
“The thread that binds brands like Arc’teryx, Tony’s Chocolonely, and the NFL together is their commitment and creativity in how they build connections with audiences through cultural relevance.” This award is a reflection of Flutterwave’s innovative and people-centered marketing initiatives, approaches, and campaigns tailored to a global audience while accommodating the peculiarities of different local markets.