Australia to slap tech giants like Google, Meta with fees if they don't pay news companies for content

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The News Bargaining Incentive pressures major tech giants like Meta and Google to renew paid partnerships with Australian media companies or face a fine.

Australia is planning to pass a new rule forcing major tech conglomerates to continue paying media companies to use their content on their social media platforms, government officials said Thursday.

Tech companies that willingly enter or renew partnerships with Australian media firms will not have to pay the charge. “We agree with the government that the current law is flawed and continue to have concerns about charging one industry to subsidise another,” a Meta spokesperson told The Post.“The proposal fails to account for the realities of how our platforms work, specifically that most people don’t come to our platforms for news content and that news publishers voluntarily choose to post content on our platforms because they receive value from doing so,” the spokesperson added.

“It shouldn’t be up to the platform to determine whether they would like to pay” – because in that case, they won’t pay anything at all, she added.

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