LiveIn, Southeast Asia’s leading long-stay provider dedicated to converting surplus properties into modern homes for young people, has formed a strategic alliance with JinJoo Home, Vietnam’s pioneer in co-living for young professionals. Together, they aim to unify and strengthen Vietnam’s co-living market by offering solutions for local operators that blend international standards and local relevance.
Vietnam’s urbanization rate is expected to surpass 50% by 2025, and with over 50% of the population being millennials and Gen Z, the demand for co-living spaces in major cities like Ho Chi Minh City is set to rise. However, the market remains fragmented, and local operators face challenges, such as high vacancies, maintenance costs, and inconsistent service. Keek Wen Khai, CEO & Co-founder of LiveIn, said: “Vietnam’s long-stay market remains highly fragmented, but we see great potential in driving sustainable growth through collaboration. By forming a strategic alliance with JinJoo Home, we aim to bring operators together, address their challenges, and elevate standards to deliver a better living experience for the next generation.” Jason Wong, CEO & Founder of JinJoo Home, said: “We’re excited to join forces with LiveIn, a leading player in Southeast Asia. Our shared passion for improving young people’s living experience makes this alliance a natural fit. Together, we can combine our strengths and create a more dynamic and high-quality co-living market in Vietnam.”by 2029, with co-living playing a pivotal role. As many fragmented operators struggle to scale due to limited resources, LiveIn and JinJoo Home are focused on helping them seize this growth opportunity by combining LiveIn’s international standards with JinJoo Home’s extensive local expertis