A blended burger made from beef and pea protein will follow this fall. Both will be sold under a new brand, Raised and Rooted, which will continue to develop plant-based and blended products for both groceries and restaurants.
But the entry of Springdale, Arkansas-based Tyson could upend the alternative protein market because of its sheer size and distribution capacity. Tyson Foods reported $40 billion in sales in its 2018 fiscal year; Beyond Meat, which held its IPO last month, forecasts $210 million in sales this year. Tyson has 50 facilities just for processing chicken; Impossible Foods has one factory in Silicon Valley.
Whitmore said the company noticed a significant upswing in the number of consumers who eat meat but want alternative sources of protein. About a year ago, Tyson's chefs and consumer specialists began developing its own alternative protein products. The nuggets it came up with look like fried chicken, but they're made with pea protein, egg whites, flaxseed and bamboo fiber and other ingredients.
The products will be sold at grocery stores and restaurants, but Tyson isn't yet saying which ones. One Tyson customer, McDonald's, has yet to say whether it will add a plant-based burger to its U.S. menu. It sells one made by Nestle in Germany. But Whitmore didn't express concern about competitors, saying Tyson's speed, scale and distribution expertise -- as well as its 84-year history -- puts it ahead of companies who have been in the plant-based market for longer.
Tyson can piss off.. They only care about the $. Total disregard for human health, environmental damage and animal welfare... I wont be buying their products...
This is a veggie product, meat should not be mentioned in the promotion of this product
There is no such thing as 'plant based meat' They are highly processed patties made of vegetable matter and various chemicals Eat what you wish but be honest enough to admit what it is you are consuming
I’ll take the real thing. Nice big juicy steak!
IT'S NOT MEAT!!!!