Frasers Hospitality to grow footprint in Europe with Malmaison, Capri brands

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FRASERS Hospitality is aiming to scale up its presence in Europe over the next three to five years by leveraging its Malmaison and Capri by Fraser brands. Read more at The Business Times.

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Growth will come from Malmaison - which aims to serve up a unique and stylish experience to guests - starting with the Malmaison York in Edinburgh in 2020; Ireland has also been earmarked as a market well-suited to Malmaison.The elegant Hotel du Vin brand typically features smaller, distinctive properties, with a heavy focus on food and beverage.

"The focus will be to grow Malmaison to a portfolio that gives economies of scale," Mr Bakker said, highlighting that this will reap synergies as well as operational efficiencies."We continue to look for new opportunities." While some companies are looking to scale back their business activities in London citing the ongoing geopolitical issues, Mr Bakker remains confident that corporate travellers will keep coming to one of the world's key financial hubs.

"We would hope to to add another 10 in those countries where we already have a presence over the next three to five years."

 

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